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Like many other adult brands, Shots started as a family-run business. The company was established in 1995, only to become one of the leading and largest sex toy makers in the world today.

Shots toys are supplied to more than 98 countries and currently, the company’s Dutch warehouses feature over five million products. These are sold under 40 trademark labels that the company owns for its various collections.

The Shots headquarters have always been in the Netherlands and operations are still based there. Shots developments teams come up with anywhere between 300 and 500 new products each year. Many of the company’s creations are patented to protect the original and innovative designs, as well as the technologies that power some of the Shots best-sellers.

In the Shots range of products, you’ll find anal toys, vibrators, suction toys, toys for couples, cock rings, dildos and strap-ons, glass-collections, self-heating sex toys, BDSM products, sex dolls, sex machines and an array of accessories. Shots also makes sexy lingerie and costumes to address all of your erotic needs.

Since Shots invests so much in product development, the company has received a number of important industry and design recognitions through the years. The Shots clitoral suction toy alone, for example, has received an Outstanding External Stimulator award, as well as a Best New Product of the Year distinction. 

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